Why Should Your Business Use Pavement Chalk Advertising?

Why Should Your Business Use Pavement Chalk Advertising?

Since Jay Conrad coined the term in 1984, ‘guerrilla marketing’ has been an enormously popular way for businesses to advertise their products and services in unconventional ways. Rather than permanently displaying graffiti art, however, there are excellent temporary advertising techniques like sidewalk advertising that have become remarkably popular in recent years.  (more…)