5 Low-Cost Retail Storefront Design Ideas
5 LOW-COST RETAIL STOREFRONT DESIGN IDEASIt’s not hyperbolic to say that good storefront signage can make or break a small business. We’ve all known businesses with a great product and an excellent location that failed just because it was too easy to walk past them and never realize they were there. But a big, flashy, custom-made sign can cost thousands of dollars. So small businesses need to get creative. Luckily, there are plenty of great low-cost options for using everything from retail storefront design to a bit of window painting to really grab your customers’ attention. Here are five great ideas to get you started.
SANDWICH BOARD SIGNSThese are becoming increasingly common for a reason. They offer an easy way to reach out into the sidewalk and get your storefront display into the field of view of people staring straight ahead or at their phones (just hope they aren’t distracted enough to run right into it). It’s a real problem when someone can walk right past your store and never notice it’s there. A-frame signs fix that problem. The other benefit here is that making a sandwich board is easy, cheap, and DIY-friendly. They lends themselves to nearly unlimited customization, so get creative and start thinking about how you can use your sign to make a statement. You could even create a few different ones and try a bit of A/B testing (a basic tool of marketing) to see what works best for your business.
photo :avlxyz / Flickr / CC BY-SABlackboards can be done on the aforementioned A-frame sign, or behind your storefront window. Either way, a blackboard lends a great DIY, old-school and friendly vibe that’s infinitely customizable. Having you or your employees get artistic and decorate a sign like this speaks volumes about your business. It says you’re creative, detail-oriented, and friendly. If no one among your staff is very artistic, don’t worry. You can always use large letter stencils to get just the design and look you want. You could even create a promotion where customers can do their own designs in exchange for some free products or discounts. The best part here is that you have the freedom to always be thinking of new and creative ways to do your signage (in addition to being able to make changes on a whim for free).